It all started with a diaper bag given to an expectant mom at a baby shower. Kimberly Lawson, one of the guests, heard comments about how much it had cost. She had thought to herself, “I know I can make something just as cute, more customized and much more quality .” The next day Kim had created the diaper tote of her dreams to rave reviews. With a little encouragement from her family and a lot of nudges from style-conscious moms who loved distinctive diaper totes, It’s Purse-onal! was born.
Kim, a wedding cake designer and seasoned seamstress, didn’t stop there. Whenever brides would see the totes displayed at her in-home boutique, they wanted to order them as bridesmaids gifts. That knack for coordinating fabric bases and unique designs to customers’ whims led to another market for It’s Purse-onal! Now all Kimberly needed was a business partner to help launch her endeavor successfully and watch those company purse-strings. Heather Glenn just happened to be one of Kim’s loyal customers, with the kind of sales and marketing savvy to move It’s Purse-onal! to the next gorgeous level.
With a vivid name change to VARU —Estonian for “boutique”—the new brand quickly became a fashion statement in itself. Now there are so many more ways to VARU, from sophisticated signature bags to practical, trendy accessories. It’s clearly evident that Kim and Heather’s USA-made, customizable designs are fun essentials for all ages.
All Varu products are custom designs and handmade here in Columbus, Ohio. With a national footprint, Varu bags can be purchased at various art festivals, online at www.myvaru.com or locally at Cute as a Button in Powell or The Ohio Art Market in Uptown Westerville. Additionally, Varu will be
exhibiting at Winerfair at the Ohio Expo Center at the Ohio State Fairgrounds November 30 - December 2. It's a great opportunity to see a wide selection of Varu designs!
Varu totes, handbags and accessories make great gifts for the holidays.
The large Peyton Signature Tote is a great gift for teachers, college students or anyone who knits or scrapbooks.
The Stella is a great cross-body bag – perfect for the woman who needs to have her hands free at all times!
The large and small Janie Wet Sacks are perfect for wet or soiled clothes from the pool or gym.
The Lexi wristlett and keyfob combo makes a great gift for a young lady needing only the essentials when out and about.
Special Offer: Free Shipping with code NEMAC through 3/31/13.
Cross Body, Tote Bag and Shoulder bags
Wet Sak and Kindle Case
Lexi Wristlette
